My work in the United States also included working for Cake Group -
We are an ideas company that helps brands become part of peoples’ lives. We call this ideas incorporated.
The days are over of brands telling people how to live, or worse disrupt, their lives. The power has shifted to consumers to edit, ignore or even campaign against brands. Brands need to find a way to be of use, to add value or entertain – in order to get invited in.
PR, Experiential & Events, Social Media
It was a tremendously amazing experience working with Cake and I thoroughly appreciate the work they do - they are one step ahead in Social Media.
Here is their reel with some of my work included.